* Graphite & 2 Wood at D&AD 2017
*Bronze Winner at One Show 2017
The number of cyclists in Tokyo are countless, but roads are too narrow to accommodate both a car and a bicycle. Not to mention, cars are not quite ready to share the road with 2-wheeled transports. To raise awareness and maximize visibility of the cyclists, we created a campaign in collaboration with Eyes, Japan that flashed messages all throughout the city.
福島を拠点とするNPO法人「Eyes,JAPAN」の協力の元、「Uber EATS」をクライアントとした交通安全キャンペーン「セーフティバイク」を企画・制作しました。
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